The Growth of Samsung Mobiles
By Anne Ahira
It can be difficult to find a phone these days. There are so many appealing options to choose from, each of them offering more features than you could probably ever use.
Prices are also highly competitive and similar phones are often only separated by a small amount, even when offered by different manufacturers.
In this article we are going to take a look at Samsung mobiles and what they can offer the average cell phone user.
Many people are a bit surprised when they learn that Samsung is now the largest electronics producer on the planet, ahead of global giants like Sony and Sharp. Their most popular products include televisions, digital cameras and mobile phone.
When it comes to the crowded mobile phone market, Samsung is currently fast on the heels of market leader Nokia. How did Samsung mobiles achieve such in impressive feat in a crowded market?
Well, mostly it comes down to series of innovations and the fact that the company has been a step ahead of the competition for the last few years.
The story of the Samsung mobile phone began in 1988 when they released their first mobile, the SH-100, which was not a hit. But the company pressed on and last year they finally overtook Motorola as the number two mobile phone maker on the planet.
This must have executives at Nokia losing their ties, since Samsung mobiles is growing increasing popular in developing countries like China and India.
If there was a watershed moment for the company, it occurred in the 90‘s when the company released CDMA, which became a standard technology in mobile phones before it was replaced, years later, by GSM.
It may have been at this pivotal point that that company insiders realized that the future of Samsung mobiles could be defined by innovation.
As we mentioned earlier, the SH-100 was released in 1988, and though it was not it a hit, it was the first Korean made phone. It was also considered quite innovative by reviewers and users alike, which gave the company the confidence to make new investments in research and development.
Years later, in 2002, those investments paid off when the company released the SGH-T-100. It was officially billed at the world’s first TFT-LCD phone and it was Samsung’s biggest seller to date with sales of over 10 million units.
But the company did not rest on it laurels and it continued to improve every aspect of the new Samsung mobiles. Sensing that multimedia features and digital technology would become increasingly popular throughout the decade, Samsung invested heavily in R & D to address these market trends.
Released in 2006, the Samsung D900 was a top seller for the company and ranked as one of the world’s thinnest mobiles in history. It also had superior speaker quality for conversations and for multimedia applications.
The new Samsung Mobiles that are part of the company’s Q series offer superior touch-screen technology that has been an early hit with users. These phones not only provide more special features than a phone in company history, but they are also extremely easy to operate.